The tech giant Microsoft now has a new idea to put into practice, the Playable Ads, which will allow users to test applications before they buy them, directly from the advertisements where they will be presented. This concept of accessing applications without having them installed on the operating systems is not new. As the tech giant Google has been around for some time with Instant Apps. But the tech giant Microsoft now wants to take it further, with the possibility of integrating applications into advertising, giving users the ability to test them for a few minutes, thereby proving their usefulness and need. The positive side of this new concept is that on the side of programmers as the programmers do not need to make any changes in code or create any small versions of applications. All control will be done by the tech giant Microsoft, from shipping the application to the end of the experiment. Users will get 3 minutes in which they will have to test a game or an application that will be presented in Windows via advertisements. At the end of this time, the user can access the application by clicking on the link that will take you to the Windows application store, ending the purchase and installation process later. Many may consider that these 3 minutes will be too limited to test a game or an application fully, but the tech giant Microsoft considers that it is enough time for users to realize whether or not they want to buy the application. Advertising is changing and Playable Ads are proof of that. For now, they are not available yet, but very soon the programmers will have access to this new way to advertise their creations, directly and in a real way.
