Rumors coming out of China claim that LG plans on using its in-house Nuclun 2 chipset on the LG V10 successor that it will launch in the second half of next year. Nuclun was LG’s first in-house chipset that was found inside the G3 Screen and suffered from overheating and performance issues. However, the company has not given up and is working on the Nuclun’s successor with better performance and battery life. The second iteration of the chipset will make use of ARM’s Cortex A53 and A72 cores, and will be fabricated on a 16nm process from TSMC. LG will not be using the chipset on the G5 because as per initial benchmarks the chip is not as powerful as it would have liked it to be. With Qualcomm coming up with a big dud this year with the Snapdragon 810, many smartphone makers have started developing their own chipsets for use in their devices. Right now, Samsung is the only OEM that uses its in-house Exynos chipsets inside its devices. The company’s Exynos 7420 chipset, which is found inside the Galaxy S6 and Note 5, was superior to Qualcomm’s Snapdragon 810 chipset in almost every way and gave Samsung a competitive advantage. By developing their own chipsets, OEMs are hoping to better differentiate their products from the competition. It would also allow them to optimise the chipset according to their liking and develop their UI around it.